Search engine results pages are getting more
crowded every day. You'll not only be competing against local competitors, but
also other search engine products like news, maps, images and videos. Ensuring
that you remain competitive by selecting keywords that will attract your target
audience will take research, time and a bit of effort. And knowing what
keywords you can realistically compete for will make your efforts not only more
efficient, but in all likelihood more profitable as well. When it comes to
keyword research tools for international SEO, there are a number of tools
available to us that will give us the competitive data we need to inform our
keyword and content strategies.
And while we can access research tools from
search engines like Baidu and Yandex for specific countries, we still rely
heavily on Google for many global markets. But you've probably notice that when
we do get localized keyword data, the information provided tends to show very
small or sometimes non-existent search volumes for many of the keywords you're
interested in. The good news is that there are other places we can go to get
more insights. And in this video we're going to take a look at a few of the
paid tools out there that you might want to consider investing in.
First, you'll want to have a look at the Moz
Keyword Analysis Tool. Here you can research target keywords by international
versions of the Google and Bing search engines. Let's take a local Spanish
keyword as an example. Here you can see that the tool has given me a 60%
difficulty score on a scale of 1 to 100. Which means that the phrase is
actually pretty competitive in Google's Spain site, google.es. You can also
take advantage of the SERP Analysis Reports to look at the top ten results to
see which sites you'll need to compete with, and some basic information around
their page and domain authority.
If this keyword ends up looking promising, I
could run a full analysis to get an even deeper set of data and further compare
my own site with those top ten. With this deeper, expanded keyword analysis you
can go beyond the default data points and discover what it may take for your
organization to compete in this market for a particular keyword. Another tool
that can be useful here is SEMrush. This tool allows you to check top keywords,
or even your website's top pages in keywords , across multiple international Google
properties.
Once you've logged in you can enter your own
domain name into the tool and select a search engine by country to see keywords
and positions. Let's take a look at my own company's website in the context of
the United Kingdom. Scrolling down, you can see that there's lots of
information here that you might be interested in exploring on your own. But one
that's particularly useful is the competition box. For my company, I can see
that unfortunately google.com is a key competitor for us in the UK search
results, and that we share a whole bunch of common keywords.
Clicking through here shows me that while we
do well for some terms, we've got a lot of work to do fighting Google for
rankings on their own search engine. Again, this is just one small aspect of
this tool, and there's a lot of data here to explore. But for international
SEO, the ability to explore lots of keywords and competitors at the local level
can be extremely insightful as you develop and refine your keyword list and
work towards local search visibility improvements. Knowing your local
competition can help improve and inform your keyword research efforts.
And you can use the results to validate your
keyword recommendations. Knowing what you can realistically compete for also
places you in a prime position to select keywords that will resonate with your
audience and bring them in as more qualified visitors.
0 nhận xét:
Đăng nhận xét