I'm David Booth, founding partner of Cardinal Path. I've been helping organizations create and leverage their digital strategies to take advantage of this new and changing international environment for well over a decade. In this course I'll cover SEO, but with an international twist. I'm going to assume that you have the basic fundamentals down, and focus on the nuances and the extras that you need to take into account when optimizing your online assets for different countries and different languages. If you'd like a refresher on the basics,feel free to head over to the SEO Fundamentals course here on lynda.com.
But if you're up to speed and ready to go, then let's get started.
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