When we talk about international SEO 2016 we can often be very focused on Google, and methods as href lang tags that can help discover alternative versions of translated content.But we also have to recognize that there are other search engines out there that are going to be important to us, and they vary from country to country. And while not used by all search engines for declaring a language, there are some meta tags that can help some search engines understand a page's target country and language. First the content-language meta tag can be embedded directly into the head section of your HTML pages.
You can format these using the ISO 639 abbreviated language code, and the ISO's 3166 country code, separated by a hyphen. For example, French, Canadian content would be fr-ca.The English, Canadian would be en-ca. And so on and so forth. Another way that webmasters will declare the language and country target of the content is by putting it directly in the title or the html element like this. While either method is acceptable, a general best practice is to pick and use only one method so that you don't risk confusing a search engine.
Like href lang, you can also provide the content language and even character set information, in an HTTP header. And this can be particularly useful if you're serving multilingual PDFs, or other non-HTML file types, where you won't have anywhere to actually add a meta tag or an html attribute. Methods will vary for this approach but you can generally find the latest information on how your server handles HTTP response headers in your server's documentation. For Apache and IIS web servers, you can find them at the links below.
And for other server technologies, you'll want to consult your specific documentation.Whether you're using href lang, meta tags, HTML attributes or HTTP headers, explicitly telling search engines exactly what language and location you're intending your content for can go a long way to removing the guesswork and providing you a better and more accurate presence in international search.
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